The Godzilla -AR Encounter
At San Diego Comic-Con, I helped Legendary bring Godzilla’s relaunch to life with an immersive AR geolocation experience. My role included interface design and production, crafting mobile-first flows that integrated augmented reality, photo filters, and shareable social UX—turning a live installation into a viral fan engagement campaign.
Project Overview: Client: Legendary | Project: Comic-Con AR Activation | Role: Interface Designer & Production
The Challenge: Legendary needed a shareable, immersive fan activation for the Godzilla relaunch at Comic-Con.
My Role & Approach: Collaborated on AR, mobile UX, and event activation; designed flows for mapping, AR overlays, and shareable visuals.
The Solution: Launched geolocation-based AR experience with photo filters and overlays; designed for quick engagement and viral sharing.
Results & Impact: Boosted event engagement, created social buzz, and delivered immersive storytelling for Godzilla’s global relaunch.
