American Girl - Store of the Future
I designed the interface for American Girl’s Store of the Future experience, where kids could customize dolls using an interactive carousel UI. By combining animated menus, personalization features, and storytelling layers, I helped transform in-store shopping into a digital storytelling experience.
Project Overview: Client: American Girl | Project: In-store Customization Interface | Role: Interface Design & Production
The Challenge: Needed engaging digital customization for young customers.
My Role & Approach: Conducted testing with kids and moms; designed animated carousel and personalization features.
The Solution: Built inspirational interface enabling doll customization, naming, and storytelling.
Results & Impact: Boosted in-store engagement and empowered digital storytelling experiences.
