AMERICAN GIRL STORE OF THE FUTURE

A personalized retail concept that helped children explore creative choices without making the experience feel like work.

CHALLENGE
Testing showed that finished dolls and garments sparked more ideas than a blank starting point. The interface needed to offer inspiration while leaving room for imagination.

APPROACH
I designed a flexible interface with a carousel of dolls and garments, an animated menu, and simple choices for names, pets, favorite places, and favorite things.

OUTCOME
A prototype that turned research insights into something children could explore. Enough structure to get started, enough freedom to make it their own.

ROLE
Interface Design, Production Design