The Container Store

A retail experience prototype that connected digital planning tools with the physical store.

THE CONTAINER STORE

A retail experience prototype connecting digital planning with the physical store. Organization projects start before the shopping does. The experience needed to meet people there.

CHALLENGE
Customers needed a more personal way to plan their projects before and during a store visit.

APPROACH
I designed and tested customer interface concepts across digital and store touchpoints. The focus was clear product discovery, practical planning, and a consistent path from screen to shelf.

OUTCOME
A proof of concept for a more connected retail experience. It gave the team a practical way to explore how planning and shopping could work together.

ROLE
Interface Design, Production Design, Prototyping

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American Girl Store of the Future