Falken Tire – Brand Expansion Website
I led interface design for Falken Tire’s brand expansion website, balancing motorsport culture with technical product tools. My work included designing a tire-finder tool, social integrations, and product comparison features that appealed to both younger and older demographics.
Project Overview: Client: Falken Tire | Project: Brand Website Expansion | Role: Interface Design & Production
The Challenge: Needed to attract both younger performance buyers and detail-oriented older audiences.
My Role & Approach: Designed dynamic UI with social feeds, motorsports sections, and tire finder tool.
The Solution: Delivered responsive site balancing cultural appeal and technical product depth.
Results & Impact: Expanded brand demographics while preserving motorsport credibility.
