LEGOLAND COMMERCE PROTOTYPE

A conversational commerce concept for a better guest planning experience. The goal was to make the idea tangible and learn what worked early.

CHALLENGE
The team needed to explore a new digital service before committing to a larger build. There were questions worth answering first.

APPROACH
I supported guest interviews, collaborative concept development, pitch design, wireframes, and a clickable prototype. We used feedback to make practical changes as the concept took shape.

OUTCOME
A prototype the team could test and learn from. It gave the next stage a clearer direction, with fewer assumptions doing the heavy lifting.

ROLE
Guest Research, Pitch Design, Interface Production, Prototyping