THE GRAMMYS SECOND SCREEN EXPERIENCE

A companion experience for phones and tablets that brought fans more of the live show, without asking the broadcast to share the spotlight.

CHALLENGE
The interface needed to feel current and energetic while staying true to the Grammy brand. It also had to hold together across screen sizes, aspect ratios, and orientations.

APPROACH
I produced a flexible visual system for photos, slideshows, video, and live content. Careful versioning and layout adaptation kept the experience consistent from one device to the next.

OUTCOME
A connected second screen experience that supported the show and its visual identity. More ways into the story, one recognizable brand.

ROLE
Interface Design, Production Design, Motion Support